Deezer powers ADE with exclusive partnership

21 October 2020 - Press release

Being cooped up at home is hard enough. But for the dance community, there’s no question about it, we thrive on the dance floor. But don’t put away your club gear just yet. Global music streaming service Deezer is ready to add some spark back to club culture with an exclusive partnership with Amsterdam Dance Event (ADE). 

The annual conference and festival is returning on Wednesday, 21st October. Starting at 10 am BST, dance fans will be able to watch all events on a live video stream powered by Deezer. 

In the first ever all-digital event, ADE participants will have access to a large number of performances, speaking sessions and masterclasses. Dance fans will also be invited to check out the official ADE channel on Deezer. Here they can listen to 40 of the most exciting DJs from around the world, ranging from mainstream dance to underground techno. We’ve asked each artist to curate a 20 track playlist that defines the sound of 2020.

Our ADE channel is split equally to include 20 female and 20 male DJs. Featured artists include heavy hitters and upcoming stars such as Nina Kraviz, David Guetta, Yaeji, Honey Dijon, Tiestö, Deadmau5 and Oklou. We’re also crazy about the growing dance scene in Africa and are proud to feature Asna from the Ivory Coast, South African DJ Black Coffee and fellow Mzansi stars including: Sio, Electro star Master KG and Amapiano pioneers MFR Souls. 

“ADE is one of my favorite times of the year. It’s an opportunity to shine the light on so many hard-working DJs and rally the dance community, who contribute so much to this industry. At Deezer, we’ve always made it our mission to champion DJs and the dance scene. First, we started with our artist fair payment with our exclusive DJ Mixes. Now we’re supporting DJs with our gender balanced ADE channel featuring the best talent from around the world,” said Nigel Harding, VP Artist Marketing, Deezer.

“We’ve been partnering with Deezer for three years now and this year is unique given the circumstances. We are once again proud and honored to announce that Deezer powers the Sound of ADE. ADE offers a free-to-access, immersive virtual experience during ADE 2020 this October and in this digital-first edition, our partnership makes it possible to support the music industry and enthusiasts. We look forward to this special online edition and future collaborations,” said Meindert Kennis, co-Director of ADE.

Check out our exclusive ADE channel here as well as the official ADE events page to livestream your favourite session.