Counter-culture and arts collide as Mü magazine launches - to power the questioning creative
09 February 2021 - Press releaseLegendary producer, bassist and creative polymath Youth is among South London Arts Lab co-founding collective
Just as the seasonal blues are setting in, a group of creative visionaries including Youth have co-founded and announced the launch of MÜ Magazine. The magazine is set to be a tonic for our times, with a synthesis of interviews with established artists and mavericks including cover star Jarvis Cocker, alongside Alan Moore, Audrey Grant, Helaine Blumenfeld, Penny Rimbaud, as well as new emerging artists like Big Joanie, Stephen Towns and Dawn Okoro coupled with inspirational slabs of restorative counter-culture theatre, art, poetry and music.
A quarterly print publication which has already sold out its first print run, MÜ has risen from the magical cauldron of South London Arts Lab, a salon for diverse creatives, and turns the spotlight on exceptional individuals with the purpose of recapturing the meaning and purpose of life and inspiring creative individualism. The South London Arts Lab logo is designed by Jimmy Cauty (KLF), whose irreverence is a thread that also runs through MÜ Magazine.
"MÜ is fearless, irreverent and nonconformist, a necessity in these times. It will highlight the new generation of visionaries. You can find in MÜ anything from philosophical and existential questions about life, through to self-sufficiency, music, art, food. So turn on, tune in, and be prepared to be transported...." MÜ Magazine
Co-founder, Youth added "The quality of writing, the combination of art, music, poetry and literature is mind-blowing and I can't think of another magazine that's ever done anything like this before, it's exceptionally unique and innovative. Modern culture is suffocating the diversity of our creative communities. Our identity and creative individualism are straining under the weight of anonymity. The theme running through the first issue is to discover the mavericks who want to join us on this epic adventure."
MÜ magazine's core co-founders are Lisa Azarmi founder of Ravenous Butterflies, Maryann Morris, in house photographer and Limor Tevet, editor in chief. They came together through connected values, purpose and an "eyes open, mind open" attitude - the common thread that bound and motivated them to pursue this audacious quest, was to connect with a growing like-minded, free-thinking, creative community. The result? A new magazine with rambunctious format.
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