Charity Music quiz ‘AdLondonCalling’ making a comeback
26 February 2020 - Press releaseThe UK ad industry is set to come together again for another fundraising music quiz extravaganza – all in aid of the Roundhouse Trust.
AdLondonCalling was originally the brainchild of Spotify’s Marco Bertozzi and Vizeum’s David Grainger who decided to come together a few years ago to raise money for the Grenfell Tower tragedy. The industry event proved so popular, it has been replicated a number of times, each time raising money for well-needed charities.
This year, the event, which is backed by Spotify, will again be taking place at the Roundhouse in Camden on Wednesday 22nd April and will see agencies, media owners and tech providers come against each other in a fun, music-only quiz hosted by the well-known Sounds Familiar.
All proceeds from the event will be going directly to the Roundhouse charity, whose Creative Programme helps young people from lower socioeconomic and diverse cultural backgrounds. Each year, Roundhouse gives thousands of 11–25-year-olds the chance to develop their skills and confidence through creativity – in music, media, or the performing arts and beyond. The Young Creatives programme helps them find new perspectives and new directions. Whether it’s helping someone get into education, or out of a rut. Or supporting their early career in the arts. Whatever the spark, Roundhouse nurture’s it into a flame that can change everything. More info on the Young Creatives programme.
Spotify’s Marco Bertozzi said “Not many people see or are even aware of the great work The Roundhouse Trust does. Behind the scenes of the iconic music venue lies a great charity that engages with and helps young people from across the capital. We have a strong commitment to diversity and inclusion at Spotify, and it’s a privilege to be supporting The Roundhouse Trust again this year.”
David Grainger added "Socioeconomic diversity is as critical to the arts as it is to advertising. We can sit on endless panels and talk about it or, we can raise a ton of money and support young people who need a chance to make their voices heard."
AdLondonCalling’s quiz takes place at The Roundhouse in Camden on Wednesday 22nd April. Doors open at 6.30pm. A table of six costs £600 and can be bought from https://www.roundhouse.org.uk/whats-on/2020/ad-london-calling/
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