BTS Breaks the Record for the Biggest YouTube Premiere of All Time with the Official Music Video for Latest Single “ON”

27 February 2020 - Press release

1.54 Million Concurrent Viewers .Tuned In for the Video’s Debut through YouTube Premieres

 New Album MAP OF THE SOUL : 7  Out Now

 

Global superstars BTS have made YouTube Music history yet again with the official music video for the group’s latest single “ON” scoring the biggest YouTube Premiere of all time. With excitement high following the release of BTS’s new album “MAP OF THE SOUL : 7,” 1.54 million concurrent viewers tuned in for the debut of “ON”  through YouTube Premieres.

Last week, BTS added their third music video to the top 10 biggest 24 hour debuts in YouTube history with the release of BTS’s Kinetic Manifesto Film : Come Prima for their latest single “ON.” The video, which also premiered on YouTube and featured an exclusive countdown from the global superstars, earned a staggering 46.5M views in its first 24 hours, making it the fifth biggest music debut in YouTube history. Their videos also featured in the top 10 biggest 24 hour debuts in YouTube history are “Boy With Luv (Feat. Halsey)” at #1 and “IDOL” at #6.

YouTube Premieres is a feature that lets artists and their teams build anticipation and create a unique moment around a music video release on YouTube. The feature transforms the way fans view and engage with content by creating an event where fans and artists directly engage and enjoy the experience together in an interactive way.  Premieres radically change how music video content is released, turning the watching experience into a communal moment.