Bauer Media Audio Forms Partnership to Supply Digital Services to Antenna Music, member of Antenna Group creating the SOUNDIS Brand Portal

24 February 2021 - Press release

Europe’s Leading Commercial Radio broadcaster Bauer Media Audio has secured a deal with Antenna Music, part of international media and entertainment organization, Antenna Group, to supply mobile app and website services for their leading radio brands and podcasts across Romania, Moldova, Greece and Cyprus, via their aggregator SOUNDIS brand portal.

The Antenna Group operates across Europe, North America and Australia in free and pay TV, digital media, e-commerce, TV production, radio and music. Antenna Music is a leading network consisting of radio stations, record labels, music TV channels as well as music digital services, and owns the leading radio stations Easy 97,2 and Rythmos 94,9 in Athens, Greece. It also owns Greece’s largest independent record label, Heaven Music, as well as 3.14 Records, a pop/dance digital label which works with international repertoire labels and artists. Antenna Music also owns A.G. Radio Holding, the number 1 radio group in Romania and its stations, Kiss FM, Magic FM, Rock FM, ONE FM, Asha, are leaders in all formats. In addition, it owns Kiss TV, the number 1 music TV station, Rock TV, Magic TV and Kiss FM in Moldova. The company is also present in Cyprus through its collaboration with Antenna Radio Cyprus.

Reaching over 26 million listeners daily, Bauer Media Audio operates over 100 audio brands in seven countries, spanning the UK, Poland, Slovakia, Denmark, Sweden, Finland and Norway. Bauer is known for being a key innovator and early leader in digital radio and audio development, as seen in its early launch of Alexa Skills which runs across its entire portfolio of 69 UK radio brands as well as operating the successful Radioplay aggregator platform across the Nordics.

Eric Hansen, CEO, Antenna Music, said: “We are enthusiastic about the collaboration with Bauer Media Audio. We look forward to being the first radio group to launch such an innovative product in our markets, which fully integrates the brands that we operate and gives our listeners a new way of interacting with our radio stations and other additional features that are bespoke for this platform."

Richard Dawkins, COO, Bauer Media Audio, said: “We are pleased to be partnering with Antenna Music who are working with Bauer to ensure their listeners have the best digital product experience. This provides their audience of millions across multiple countries with fresh options to access their radio stations via online listening destinations and apps - wherever and whenever they want”.