Bandsintown Launches New Fan Management Suite, Giving Artists Free Tools to Own Fan Data and Manage Direct Fan Relationships
23 August 2022 - Press releaseLeveraging its built-in audience of 70M+ live music fans, the concert discovery platform adds free CRM capabilities that help artists build, manage and engage their fans
Bandsintown, the #1 discovery engine for live music and events, announced today the launch of its new Fan Management Suite on its Bandsintown for Artists platform. These free CRM tools give artists the ability to build and engage a live audience and sell more tickets by enabling them to own fan data, build mailing lists, grow their Bandsintown following, and promote shows, music, merch and more.
The new Fan Management Suite is built on top of Bandsintown’s industry-leading Discovery Engine, which uses a built-in recommendation algorithm to put both established and new artists' events and profiles in front of 70+ million live music fans based on their music taste. New capabilities include a drag-and-drop Email Builder for sending custom, targeted email campaigns; widgets and signup forms to gather and own first-party fan data; a dashboard to import, export, and manage fan relationship; posts and push notifications to engage fans; and analytics to identify superfans and measure the impact of marketing efforts, all at no cost.
As recent changes to the Facebook Feed illustrate, relying on social media and streaming services to reach fans is no longer a safe or viable option. By contrast, artists using Bandsintown's new Fan Management Suite retain full ownership of their fan relationships and have a direct line of communication to them without filters, algorithms, or costs all within a single artist-friendly platform.
“There is no sustainable future for artists without the ability to own their first party data,” said co-founder and managing partner of Bandsintown, Fabrice Sergent. “Reaching fans is getting harder than ever as social algorithms become more unpredictable, web cookies disappear and platforms come and go. That’s why having a direct connection to fans is critical for artists. Bandsintown is the best companion to help our 560,000 artists superserve their most engaged fans, the concertgoers.”
How Bandsintown’s Fan Management Suite Helps Artists
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Build:
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Events Widget: Seamlessly sync artist’s Bandsintown event listings to their website to drive sales, capture demand and first-party fan data. Artists using the Widget experience up to 30x increase in ticket clicks, up to 7x increase in event saves/RSVPs and 10x increase in followers and subscribers.
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Smart Link: An all-in-one link for artists to promote shows anywhere, build their audience, measure success and retarget visitors.
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Signup Form: Artists can easily integrate customized signup forms across their website to own first-party fan data and build their email and SMS lists.
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Manage:
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Fan Manager: Manage fan relationships from a single artist-friendly dashboard. Import existing contacts, send engaging emails and direct messages, view actionable insights, and export fan data anytime for free.
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Integrations: Connect the tools artists are already using and easily showcase upcoming events across sites like Shazam, Linktree, Feature.fm, Wordpress, Squarespace, Wix, Bandzoogle, Shopify and Twitch.
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Engage:
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Email Builder: Craft custom emails using a powerful drag-and-drop editor, target fan segments, gain analytics and more. Unlike other email marketing platforms that charge, Bandsintown’s Email Builder lets artists engage their audience for free.
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Direct Messaging: Engage audiences via in-app, email, web, and push notifications to make sure fans don't miss a thing. Artists can use posts to share updates and news directly to their followers' feeds. Each post has built-in analytics, so artists can reliably measure reach and see which content resonates best.
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Ad Retargeting: Artists can add their marketing pixels to build valuable retargeting audiences for Facebook, Instagram, Google, Twitter, and TikTok ads.
A Case Study: The Head and The Heart
When indie folk band The Head And The Heart ran a promotion using Bandsintown's free Fan Management Suite tools, they gained first-party data from over 4,000 fans, including name, location, email, and phone number.
“Bandsintown’s Fan Management Suite was so helpful in launching our 2022 tour. It allowed us to interact with fans in a new way by collecting emails and phone numbers, which was vital for tour exposure, pre-sale reminders, and first-week ticket sales. Bandsintown also helped us run contests that boosted our following and let us collect even more contacts,” said Matt Shay, Manager of The Head And The Heart.
In addition to the new suite of tools, the platform has launched Bandsintown for Artists Playbooks, providing artists the strategies to grow their audience and activate their fanbase. With playbook topics ranging from fan growth to tour promotion, merch sales, and more, artists now have the resources they need to set up and utilize Bandsintown’s tools and use expert tactics to achieve their goals.
To learn more about Bandsintown for Artists and Bandintown’s Fan Management Suite, visit https://www.artist.bandsintown.com/.
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