AWAL Announces Worldwide Partnership With Snoh Aalegra

16 July 2019 - Press release

After Massive Success of Her Debut Album FEELS, R&B/Soul Artist Signs Deal With AWAL on Upcoming LP - Ugh, those feels again

AWAL, Kobalt’s recording company, today announced an exclusive, worldwide partnership  deal with Snoh Aalegra and Artium Recordings. The AWAL deal offers her a full range of services, including global marketing, campaign coordination, A&R and global distribution.

Ron Cerrito, AWAL President, North America said of the deal, “As we continue to put importance around strategy to mirror the listening habits of a modern music audience, it makes perfect sense that we're partnering with a dynamic artist like Snoh. To support an artist with her talent in addition to the clout of luminary producer, No I.D., is an honor and we look forward to collaborating on the global growth of her career as an independent artist."

Iranian / Swedish singer and songwriter Snoh Aalegra is one of the most exciting voices in recent time. Her sound evokes the  soulful essence of her idols such as Stevie Wonder, Whitney Houston, Aretha Franklin, Michael Jackson, yet lined with an authenticity and raw emotion that is unparalleled and a deep sense of outsiderdom that is largely universal. Her music heavily draws from her life experiences and challenges as a person who’s long felt like an outsider and now coming into her own.

Eddie Blackmon, Senior Director of A&R, AWAL commented on the deal, “Snoh is the epitome of the kind of artist we want to work at AWAL - creatively she’s forward thinking and distinguishes herself with a unique sound and style. I’m proud to work with Snoh and No I.D. on her forthcoming album.”