AudioSalad appoints Tom Deakin to lead EMEA expansion

AudioSalad, a content management, analytics, delivery and distribution platform for the world's leading record labels, distributors and rights-holders announces the appointment of Tom Deakin, formerly Director, Global Member Relations at Merlin.

Tom joins AudioSalad at a time of significant growth and has been tasked with establishing a UK and European office network and spearheading expansion into EMEA.

Iain Catling, AudioSalad CEO:
"Having worked closely with Tom during his successful tenure at Merlin, we saw first hand that he is a true champion of independent music. Combined with his experience and great knowledge of the digital music marketplace, Tom is the ideal person to lead AudioSalad into this exciting next chapter of our growth abroad"

Prior to joining AudioSalad, Tom served as Director of Global Member Relations at Merlin, the digital licensing organization for the world's independent music sector. During this period, Merlin has licensed more than 30 global digital music services (including Apple, Deezer, Pandora, SoundCloud, Spotify, Tencent, TikTok, Triller and YouTube Music) and paid out multi-billions to their membership, which represents  more than a 15% share of the global recorded music market. 

Tom's part in these successes was recognised in 2021 when he received IMPALA's prestigious Outstanding Contribution Award - celebrating unparalleled efforts on the part of an individual or organisation to promote and develop European independent music and the diversity of the sector.

Alongside a range of existing global clients, including 300 Entertainment, ATO Records, Lizos Music, Mad Decent, and Mushroom Group, AudioSalad has recently agreed new partnerships with Merge Records, Stones Throw, Saddle Creek, GODMODE, as well as launching a new music video delivery service, VideoSalad. 

Headquartered in NYC, with offices in Los Angeles and now also London, AudioSalad offers an industry leading platform, which allows clients to implement their preferred licensing strategy and power their digital supply chain. AudioSalad is a Preferred Distribution Partner of both Apple Music and Spotify and is also a key technology partner of Merlin.