adidas announces partnership with Abbey Road Studios, providing opportunities for the next generation of creatives in London.

09 July 2021 - Press release

adidas announces a new partnership with Abbey Road Studios. The two brands come together with a shared ambition to offer a platform for young and undiscovered talent – following in the footsteps of legendary artists who started their own journey in the famous London studios, and inspiring the next generation of creatives. 

Both brands share a long and established history in music culture, with Abbey Road Studios spanning almost 90 years as a global music icon. The partnership hopes to facilitate the continued development of creativity together - offering both a world class space and unrivalled expertise which will enable previously unavailable opportunities for young talent. 

Chris Walsh, VP adidas North Europe said “When you think of great music in the UK it’s impossible to not think of Abbey Road Studios and the incredible artists who have recorded, performed, and created there. Working together, we want to open up this unique space and give Londoners an opportunity to see the possibilities to start their own stories.” 

Isabel Garvey, Managing Director, Abbey Road Studios, said: “We are excited to be launching this new partnership with adidas, a brand that shares Abbey Road’s passion for inspiring and nurturing new talent. We look forward to developing opportunities that will enable emerging artists and help shape the future for the next generation of creatives.” 

To launch this partnership, Abbey Road Studios will open its doors and offer the opportunity for undiscovered talent to receive mentorship and develop their skills under the same roof as the likes of The Beatles, Oasis, Frank Ocean, Jorja Smith and Stefflon Don have done before. UK artists slowthai, Beabadoobee and Berwyn, all of whom have a recent relationship with Abbey Road Studios and feature as part of adidas’ Originals latest campaign ‘Forum’, will be part of this programme – offering once in a life time insights and encouraging continued creativity in music culture. 

adidas Originals has released the iconic Forum silhouette in celebration of the cultural leaders who are redefining the style of tomorrow. Encouraging a new generation to embrace an open attitude and an irreverent spirit to experiment with new ideas - this new partnership with Abbey Road Studios is now part of that journey to support creativity now, and into the future. 

If you’re between 18-30 and based in the UK*, submit 1 track, plus a link to an active artist profile (Soundcloud/IG/Spotify page, etc.) via <link> to be reviewed by a panel of industry experts. 

Deadline for entry is July 13th, so act fast! 

*Applicants must be available to be in London from 18th - 30th July 2021. 

Forum is available from www.adidas.co.uk/forum from July 16^th 2021