Abbey Road Studios and Bowers & Wilkins extend partnership to transform in-car audio entertainment

12 May 2021 - Press release

Abbey Road Studios and Bowers & Wilkins today announce a new phase of their partnership, which will see the two iconic audio brands come together to explore and enhance the in-car audio experience. 

Over the last five years Abbey Road Studios has been exploring future music technologies, including machine learning and spatial audio, via its music-tech innovation arm Abbey Road Red. Meanwhile, Bowers & Wilkins has been perfecting the art of bringing leading-edge loudspeaker technology to the car environment with BMW, McLaren and Volvo. 

Now, the two brands are combining their expertise to bring the Studios' unique acoustic personality to the in-car listening experience for the first time, offering unparalleled sound quality while remaining respectful to the original recording. The partnership between Abbey Road Studios and Bowers & Wilkins will elevate the sound quality and expand the acoustic environment of automotive audio systems, seeking to deliver the most believable listening experience possible.  

Dan Shepherd, Director of Automotive Partnerships from Bowers & Wilkins says: "We are thrilled to work with Abbey Road Studios on our shared mission to elevate the in-car experience and bring drivers and passengers across the globe a new and exciting way to enjoy their music."

Jeremy Huffelmann, General Manager, Abbey Road Studios says: "We are delighted to be extending the remit of our partnership with Bowers & Wilkins to co-develop our offering in the automotive sector. Through our shared passion for creative excellence and the highest quality audio, we will be exploring technologies to further the goal of creating the most accurate listening experiences possible for consumers."