WMA (Weller Media Agency) Announce Newly Launched Brand Partnerships Department

14 June 2016 - Press release

And The Appointment Of Crystina Cinti As Commercial Partnerships Director

Following the successful launch into the global market with the opening of WMA NYC last August, WMA are delighted to announce a newly launched Brand Partnerships department within their London team. To head the department, Crystina Cinti brings with her over sixteen years of experience working in advertising, the brand entertainment space and brand partnerships. 

Crystina started her career in account management at Publicis, before joining Saatchi&Saatchi and working across film, TV documentaries, events and music releases, working with brands like Toyota, Sagatiba, Dr Martens, and Shockwaves. 

In 2008 Crystina joined Sony Music as Business Director to help launch the pan European creative agency, SBX, which was set up to develop marketing partnerships between talent and brands. She went onto lead Reebok Classics music strategy across Europe, collaborating with the likes of Alicia Keys, Mike Posner and Labrinth. She also led the UK partnerships business and worked closely with Sony businesses, including Sony Headphones, helping to launch multiple artist led product campaigns, content programs and product development with The Script, Katy B and Hurts. 

Following this, Crystina was promoted to Senior Director of Strategic Partnerships working closely with Sony Mobile, as co-author and co-creator of Xperia Access, a content program and platform giving Sony Mobile users exclusive access to the best of Sony Music artists, the music industry, and events. 

Crystina comments on her new role “I am thrilled to be part of the WMA team, such a powerhouse of talent and creativity and to be a part of Seb’s vision to build a genuinely full service, digital creative agency with music and talent at its heart. This is an incredibly compelling proposition to take to brands and a unique offering in this space; to be able to collaborate with influencers, engage with their fans in storytelling and earn social currency.” 

Seb Weller, WMA’s Founder and CEO comments “I’m absolutely delighted to welcome Crystina to the WMA family. She brings a wealth of experience and an impressive track record in both the entertainment and brand space. I’m thrilled that WMA is now in a position to bring exciting partnership opportunities to both our talent and brand clients!”

WMA’s expansion into brand partnerships follows a fantastic first few years. WMA has rapidly grown to be one of the top global digital creative agencies specialising in music and entertainment. It now employs over 35 people across London and New York. Its award-winning team has worked with some of most exciting talent and brands in the music and entertainment space. The WMA client roster includes brands spanning various sectors such as Viber, Universal, Sony Music, Vevo, Warner, L’Oréal and Adidas.