VEVO AND TOYOTA RENEW ADVERTISING DEAL FOR THIRD YEAR RUNNING

26 August 2015 - Press release

-  Vevo’s must-watch presenter-led editorial show ‘VVV’ will re-launch on 28th August with Toyota AYGO, marking an exciting opportunity for the brand’s relationship with Vevo.

- An innovative example of a brand harnessing some of the hottest and most topical digital music programming to connect with their target audience.

Vevo, the world’s leading all-premium music video and entertainment platform, announced today that it has renewed its advertising partnership with Toyota AYGO for the third consecutive year. The deal was brokered by Toyota AYGO’s agency Newcast, ZenithOptimedia’s brand partnership division.

The extensive 12-month campaign will deliver original content programme commissioning and sponsorship, as well as AYGO having an integral part in the re-launch of ‘VVV’, Vevo’s must-watch presenter led show, on 28th August (2015). 

The partnership between Vevo and Toyota has been so successful that the ‘Go Fun Yourself’ campaign with Vevo’s VVV won in the Digital Activation (over £750k) Category at the 2015 Sponsorship Awards.

In 2013, Toyota AYGO ended its lengthy T4 Channel 4 sponsorship and shifted its advertising spend to Vevo, which offers a highly scaled, massively engaged younger audience. The relationship, now in its third consecutive year, demonstrates Toyota’s belief in Vevo as the ideal brand partner.

This deal signifies the continuation of big UK TV advertising spends moving to Vevo’s web, mobile/tablet and connected TV platform. 

AYGO brings the Go Fun Yourself campaign to Vevo as it seeks to further reach and engage with its target youth audience in a fun way, across Vevo’s highly engaging music and entertainment platform that spans free apps for smartphone, tablet and living room, as well as Vevo@YouTube.

Bespoke creative for the AYGO Go Fun Yourself concept will be integrated across Vevo via pre-rolls, overlays and companion banner advertising, all of which are optimised for mobile, where Vevo now sees more than 60% of its 520 million monthly views in the UK.

James Cornish, Sales Director, Vevo UK commented: “We are thrilled to extend our partnership with AYGO for another year. We have worked closely with the team at Toyota and ZenithOptimedia to create a bespoke relationship with the brand, which has delivered amazing results as well as real brand awareness amongst their target audience. Their signing with us for a third year is testament to how our teams have worked together to deliver outstanding, award-winning results. Vevo is the number one music video platform in the UK, which means we are perfectly placed to help AYGO deliver a strategic and integrated campaign.

‘VVV’ is a key editorial programme for us at Vevo, and we are really pleased that Toyota has been a big part of its journey; as they will continue to be when the series re-launches on 28th August. ‘VVV’ will move to a new monthly show format and will be the go-to place for regular monthly music entertainment.

We are really excited to once again be working with the AYGO team”

Jemma Shaw, Advertising Specialist Toyota, added: “Our partnership with Vevo over the past 2 years has proved to be a great success and we have seen some fantastic results. The Vevo sponsorship delivers the perfect brand fit for AYGO; it has produced heightened brand awareness and has undoubtedly helped to drive incremental interest in AYGO. Working with Vevo, we have been able to seamlessly integrate our brand into some of the hottest new music content and engage with Vevo’s younger audience.  We are delighted to continue into a 3rd year and are extremely excited to be working with Vevo on the re-launch of VVV this summer.

To find out more about all things VVV visit: http://www.vevo.com/VVVShow