UK CREATIVE INDUSTRIES & ISPs PARTNER IN MAJOR NEW INITIATIVE TO PROMOTE LEGAL ONLINE ENTERTAINMENT
21 July 2014 - Press releaseFirst component to launch will be high-profile consumer awareness and engagement campaign with government support
Representatives from the UK's creative industries and major Internet Service Providers (ISPs) have come together with the support of government to launchCreative Content UK, a ground-breaking new partnership that will boost consumer awareness of the wide array of legitimate online content services and help reduce online copyright infringement.
Creative Content UK will comprise two key components. The first, which will launch before Spring 2015, will be a major multi-media education awareness campaign, led by content creators and part-funded by government, that aims to create wider appreciation of the value and benefits of entertainment content and copyright.
The second component is a subscriber alerts programme that will be co-managed and co-funded by ISPs and content creators and due to begin at a later date. Participating ISPs will alert and advise subscribers when their accounts are believed to have been used to infringe copyright. Account holders will receive an alert from their ISP, advising them unlawful filesharing may have taken place on their connection and offering advice on where to find legitimate sources of entertainment content.
Speaking today Business Secretary Vince Cable and Culture Secretary Sajid Javid announced the Government's support for this initiative and pledged £3.5 million in funding for the education awareness component of the campaign.
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