Syco Music appoints Michelle Marks as Marketing Director

21 July 2015 - Press release

Syco Music today announces (21/07) the appointment of Michelle Marks as Marketing Director.

In her new role, which is effective immediately, Michelle will report directly to Sonny Takhar, President of Syco Music.

Michelle joins from Red Bee, an entertainment and content marketing agency, where she was Deputy Managing Director, responsible for leading design, digital and multi-platform campaigns across the BBC, as well as brands such as Fox and Disney.

Michelle brings more than 20 years of advertising industry experience to Syco Music. This has seen her work for some of the world’s most successful agencies like Bartle Bogle Hegarty (BBH), Whybin TBWA Sydney and Mother, with iconic brands including Apple, Orange Mobile and Levi’s. 

Michelle said: "I’m thrilled to be joining Syco Music at such an exciting, transitional time in the music industry. I’m looking forward to building on their superb track record for transforming artists into global brands.”

Sonny Takhar said: “I am delighted Michelle is joining Syco Music at such an exciting and pivotal time for the business. She has proven herself as a marketing leader driving strategy, innovation and rigour within the entertainment and brand space.”

Syco Music is part of Syco Entertainment, a joint venture between Simon Cowell and Sony Music Entertainment. The label is home to internationally renowned recording artists, including One Direction, Little Mix, Labrinth, Ella Henderson, Fifth Harmony, Susan Boyle, Collabro and Il Divo. In 2014, Syco Music was named the UK’s No. 1 Label for A&R by Music Week. The label has - to date - sold more than 200 million records and secured more than 200 worldwide No. 1 albums and more than 150 worldwide No. 1 singles.