SINFINI MUSIC APPOINTS HEAD OF CONTENT

20 May 2015 - Press release

Former Radio 3 Producer Joins Classical Site
 
Sinfini Music, the online destination for classical music, has appointed Freya Hellier as Head of Content.  In the newly created position, Freya will head up Sinfini Music’s editorial team, with responsibility for directing the site’s creative output.
 
The former BBC Radio 3 Producer has most recently worked on regular radio programmes such as Breakfast, In Tune, Late Junction and CD Review; and previously produced one-off series including The Spirit of Schubert, The Piano Season and Britten 100.
 
Tina Poyser, General Manager, Sinfini Music: “We’re delighted to welcome Freya as Head of Content.  Her creative approach and deep musical understanding, combined with her broadcasting and digital background, give her a unique perspective on classical music and how to grow its place in our ever-changing cultural landscape.”
 
Freya Hellier, Head of Content, Sinfini Music: “Working with events, broadcasting and digital content making, I’ve consistently sought new ways to tell the story of classical music, and I’m excited to be joining the team at such a pivotal time in Sinfini Music’s expansion.”
 
Launched in 2012, Sinfini Music continues to grow the global audience for classical music through world-class creative content, partnerships with leading arts organisations, and digitally-led educational resources.  Sinfini Music is proud to be Digital Media Partner for Edinburgh International Festival for the second year running, once again collaborating to produce a unique online resource for festival goers and music fans; the Sinfini for Schools programme, launched in November 2014, provides free digital teaching resources and fresh engaging content for secondary music teachers; and Sinfini Music is committed to developing even more impactful collaborations that drive the discovery of classical music, including a partnership with the Royal Opera House to provide educational and editorial content for their 2015/16 season.