PledgeMusic Names Alissa Crevier to Global Head of Brand

21 January 2015 - Press release

PledgeMusic, the leading international direct-to-fan platform, appoints Alissa Crevier 
to a newly created position, Global Head of Brand. Crevier will report directly 
to CEO Dave Hackett and will be based in both NYC and San Francisco. 

In her new role, Crevier will establish brand partnerships with external partners 
and build a global brand team at the company who will develop, sell and executive 
all global brand partnership deals. She will work to expand the presence of the 
direct-to-fan platform by connecting relevant brands to PledgeMusic's diverse community 
of talent. 

Crevier comes to PledgeMusic from Spotify where she was the Global Manager of Artist 
Marketing & Original Content. Over her three years at Spotify she was most recently 
responsible for strategy, production, and global marketing and distribution of Spotify-owned 
artist programs with legacy artists such as Led Zeppelin, Nas, and Tears for Fears. 
Prior to holding the position in Global Artist Marketing & Original Content, she 
worked as Spotify's Brand Partnerships Manager for North America where she oversaw 
creative brand partnerships with brands such as Bacardi and Sprite (Coca-Cola North 
America). 

Prior to Spotify she worked at The Bowery Presents in New York as the Media & Strategic 
Partnerships Manager. At Bowery, she connected brands with artists in some of the 
highly trafficked venues in the nation. Most notably, she oversaw the Gone to Governors 
Island Festival series and The Bowery Presents YouTube channel. Crevier began her 
career in San Francisco at Scholastic (DBA Math Solutions) where she held various 
sales and marketing positions over a 7 year tenure. 

Crevier completed her graduate work in Arts Administration at Columbia University 
in New York, NY and also holds a BA in Art History from Trinity College in Hartford, 
CT. 

"We are delighted that Alissa has joined the PledgeMusic team. Alissa's experience 
with artists and brands at Spotify and The Bowery Presents will be of great benefit 
to artists, managers and labels via PledgeMusic," commented Dave Hackett. 

PledgeMusic is the world's leading online, direct-to-fan music community, offering 
artists a unique way to engage their fans in the music making experience while interacting 
with PledgeMusic's global community of music fans.