playDEF LAUNCHES DEFINITIVE FRANK SINATRA ‘APPUMENTARY’ TO CELEBRATE CENTENARY YEAR

18 December 2014 - Press release

 COMPREHENSIVE NEW FRANK SINATRA 100 APP AVAILABLE WORLDWIDE

FOR iOS AND ANDROID TABLETS ON THE APP STORE AND GOOGLE PLAY

 

App Explores Sinatra’s World with Gorgeous Imagery,

Exclusive Recordings and Videos, and Personal Stories from Family and Friends

 

This month marks the 99^th anniversary of the birth of one of the world’s most beloved entertainment icons of all time:  The Chairman of the Board, Frank Sinatra.

To mark this milestone playDEF, the London-based digital music curation specialists, has designed and developed a unique app that will be released on Thursday 18^th December 2014 by Universal Music as part of a year long celebration of Frank Sinatra’s life and career. FRANK SINATRA 100 is a comprehensive and evolving “appumentary,” inviting fans to step into Frank’s world (on a string), with lush, vibrant imagery showcased in many rare and previously unseen photos, a unique, full-screen Sinatra Slideshow feature, as well as exclusive audio recordings and videos, including a 1962 filmed performance excerpted from the new Sinatra: LONDON box set. The app also delves into Frank’s life and career with an interactive timeline, in-depth features, interviews and personal stories about Frank from many who knew him best, including family members and friends.

The free to download app is compatible with iOS and Android tablets. During 2015 and beyond, FRANK SINATRA 100 will continue to evolve and expand to reveal new features and content to complete the story of one of the 20^th century’s most important pop culture figures.

To accompany the many visual features, in-app music purchase options are also available via major digital service providers, including the new Mastered for iTunes releases on the iTunes Store. Sinatra’s music can also be streamed via in-app connectivity to Spotify, Rdio or Deezer.

playDEF has previously designed and developed a number of acclaimed content rich, music based apps including ‘Blue Note 75’, a definitive history of the seminal Blue Note Jazz Label and ‘Virgin Records – 40 Years of Disruptions’, celebrating 4 decades of music from the legendary record company.

Bob Silver, Founder and CEO of playDEF said, “Working closely with Universal Music and Frank Sinatra Enterprises, playDEF has designed and developed a truly unique app that will provide all Frank Sinatra fans with a rich and immersive experience. The visual and audio content contained within FRANK SINATRA 100 is remarkable and a fitting tribute to one of the world’s great musical icons.”