Ooh Brilliant to close 1st May after 5+ years.

21 April 2015 - Press release

After 5 years running Ooh Brilliant, founder James Penycate today confirmed the publicity agency will close on May 1, 2015. Heavily geared towards the digital market, Ooh Brilliant played an integral role in launching the careers of a diverse range of musicians and artists; Icona Pop, Gold Panda, Tove Lo, and Tom Odell amongst them. More recently, Ooh Brilliant has been involved in campaigns with Mark Ronson, Bloc Party, La Roux and Manic Street Preachers. The agency started life as a social and marketing solution working with a wide range of artists and labels before developing its publicity arm with Niki & The Dove, Friends and Gold Panda who all made it onto the BBC Sound Poll, with the latter winning the Guardian’s First Album Award.

James Penycate has the following to say on this decision: “It is with great sadness that I announce the closure of Ooh Brilliant; at times it’s been incredibly exciting to work with such talented creatives and ultimately it’s been a privilege to work with so many of my musical heroes. I’d like to personally thank Karen Staughton, Anna Goss, Stephen Richards, Gareth Dobson and Columbia UK – without their help there is little doubt we would have made it this far.”

“I also take great pride in the staff who started their music careers with us and have all progressed across the industry. Sim Rollison is now digital marketing manager at Columbia, Liv Mathias at Island in Marketing, Holly Rubenstein is now at Reuters Music, as an Entertainment & Features Journalist whilst Jasmine (Jazz) Atkin works at Mom + Pop as digital marketing manager in New York.”

A Spotify playlist of Ooh Brilliant artists has been collated here and a day by day countdown of Ooh Brilliant top 10 moments will start on Monday, April 20 at the agency’s Tumblr site, commencing with Gold Panda playing out at Sonar 2012.

For further information contact hello@oohbrilliant.com OohBrilliant.com OohBrilliant.Tumblr.com