New Music Social Networking App Brapp Partners With Hip Hop Festival Boom Bap

24 May 2016 - Press release

Music industry start up Brapp, who have created a free new pocket sized music studio and social networking app, which is connecting thousands of vocalists, rappers and producers all over the globe, today announced an innovative partnership with Hip Hop music festival Boom Bap, which celebrates its fifth year and is staged at Mildenhall in Suffolk on 29-31 July.

The partnership, which will see the festival using Brapp to source acts for high profile slots on the main stage at this year’s event is the first in a series of activations Brapp plans to execute over the summer, raising awareness for apps significant A&R resources.

Pavan Muki creative director of Brapp stated: “We are delighted to be partnering with Boom Bap – we’re big fans of the festival and how they are supporting emerging UK talent and representing the hip hop genre which is not at the forefront of industry focus at the moment. The partnership with Boom Bap, for Brapp represents the first in many partnerships we plan to announce this year, showcasing Brapp’s significance as an A&R resource for the music industry. Labels are already paying attention with producers and artists using Brapp in over 80 countries, to look for musicians to collaborate with, but Brapp is also great resource for live event producers, as we have some many amazing emerging artists using the app.”

 Ivan Andrade of Boom Bap Festival comments, "Digging to find the freshest talent in a scene as crowded as ours can be tough, but Brapp makes it easier on promoters like us. It's testament to the calibre of the performers Brapp attracts that we've been able to book three artists for our main stage just from a simple call-out. And it's also nice to know that all of our attendees have a chance to put themselves forward, given that the platform is so simple and easy-to-use." 

Brapp, which functions as both a pocket studio and a social network, enabling users to make 1 minute vocal and musical performance videos over the top of beats, which they can select from thousands uploaded by producers, launched in September last year and has already been praised by publications including The Daily Telegraph for connecting emerging rappers and vocalists with established artists and is quickly becoming one of the most significant music apps of this year. 

Brapp is gaining notoriety fast, already engaging a diverse range of high profile musicians including Roni Size, Heavytrackerz, Rag n Bone Man, Chester P, Plastcian & Rudekid who are using the app to connect with emerging rappers, musicians and producers across the world. Early support from high profile artists and music industry for Brapp can be attributed to the 10 thousand musical collaborations the app has already created between established and emerging producers, vocalists and rappers, creating a unique platform for all musicians to work together, regardless of their stature. Brapp's popularity can also be attributed to how it is redefining the music industry concept of territories, breaking down borders and allowing musicians to work together across the globe, in over 80 different countries so far, whilst also encouraging cross genre collaboration. 

Producer Roni Size who has backed the music startup recently stated: "Brapp takes away many of the boundaries for emerging artist and it makes it possible for established artists to work freely with emerging talent. A process which in the real world can take months and months of planning, endless emails about logistics etc. It makes the process for working with new talent very easy. The licensing set up is impressive as there is usually a lot of red tape involved in making music within unsigned acts - it’s great as this set up means you can just get on with being creative." 

Emerging artists who are keen to enter the Boom Bap competition and potentially perform on the main stage at this years festival, need to download the app via the app store, perform on any beat and include the tag #boombapfestivalR2 before Saturday 4 June 2016. 

For more information please visit https://www.brapp.tv/events/boombapfestival