Naïve Joins The Orchard For Global Digital Distribution

17 October 2014 - Press release

Naïve and The Orchard are pleased to announce the signing of a worldwide digital distribution agreement (excluding France).

“This agreement is a significant step forward for Naïve in the field of digital distribution," says Patrick Zelnik, CEO of Naïve. "With a network of over 25 offices all over the world, The Orchard has a first class presence in global digital distribution, thus giving Naïve a critical mass guaranteeing its exposure on all digital platforms.” 

As one of the premier labels in France, Naïve works with artists across genres such as pop, classical and jazz, including Asa, Accentus, Baptiste Trotignon, Femi Kuti, M83, Marianne Faithfull, and Rinaldo Alessandrini. Upcoming releases include albums from artists such as Girls in Hawaii, Jeanne Added, Viking, Baden Baden and Rachid Taha.

Brad Navin, CEO of The Orchard, adds, "Welcoming Naïve into our worldwide label community is a strategic step toward extending the reach of both brands.  We look forward to supporting Patrick and his team’s marketing and sales efforts with our worldwide staff and achieving great success together."