Music trumps video and videogames to be stranded with on desert island

17 July 2014 - Press release

Retailers give their desert island entertainment tips 

18 July 2014: More people would take solace in a music album, rather than a video or videogame if they were stranded on a desert island, according to research from the Entertainment Retailers Association (ERA).

When they were asked what they would choose to entertain them if they were marooned, more than 47% chose an album compared with 30% for a film or TV programme and just 23% for a videogame.

But the survey of 1,342 adults reveals sharp differences by age and gender:

• While 27% of males opted for a videogame, just 17% of females felt the same;
• While music was the top choice overall, results were reversed among the under 25s with just 23% opting for an album and 48% choosing a videogame;
• Videos are far more likely to be chosen by females (35%) than males (26%).

ERA Director General Kim Bayley said, “More than 70 years after the launch of the BBC’s Desert Island Discs, here is clear confirmation that we remain a nation of music lovers. But the strong showing for videogames among the under-25s and video among women shows preferences are fragmenting. Luckily entertainment retailers have something for everybody.”

With the school holidays fast approaching, members of the Entertainment Retailers Association have come up with a handpicked selection of desert island-themed entertainment:

 

 

TOP TIPS FOR DESERT ISLAND ENTERTAINMENT
Music album	Video	Videogame
The Rolling Stones - Gimme Shelter	Treasure Island	Lego Pirates of the Caribbean
Madonna – La Isla Bonita	Blue Lagoon	Dead Island - Riptide (18)
Mr Probz - Waves	Castaway	The Sims 3 - Island Paradise
The Police – Message In A Bottle	Wish You Were Here	Yoshi Island
The Black Keys – Lonely Boy	George Of The Jungle	The Little Mermaid - Ariel Undersea World
Roxy Music - Stranded	The Island	Endless Ocean 2 - Adventures of the Deep
Blondie – The Tide Is High	The Lost World – Jurassic Park	The Last of Us

 

CONSUMERS EXPLAIN THEIR CHOICE OF DESERT ISLAND ENTERTAINMENT
Music album	Video	Videogame
“I can listen to it again and again and again without getting bored	“I would feel in touch with people if I can watch them on a film”	“A decent RPG offers between 40 and 80 hours of entertainment compared to the average of 90mins for a movie, 30mins for a TV show and 3mins for a song…”
“Each time I played it different images would flow through my mind”	“It is a medium where you can see and hear content”	“Because I need mental stimulation. I get bored very quickly and easily if my mind is not occupied”
“Music touches your soul”	“It would make me feel less alone if I could see faces and hear voices…”	“A game has a soundtrack and a story, hence it is both a film and a music album at the same time.”
“Music would bring back happy memories”	“Music is boring”	“BECAUSE!”