MTV’S PLATFORM FOR NEW EMERGING TALENT, MTV PUSH, TO LAUNCH FIRST EVER FESTIVAL IN HELSINKI
21 August 2014 - Press releaseMTV’S PLATFORM FOR NEW EMERGING TALENT, MTV PUSH, TO LAUNCH FIRST EVER FESTIVAL IN HELSINKI
CHARLI XCX, OLIVER HELDENS, BECKY HILL & REDRAMA CONFIRMED TO PERFORM
MTV PUSH HELSINKI TO TAKE PLACE ON 11 SEPTEMBER 2014 AT CIRCUS NIGHTCLUB AS PART OF A 3 DAY FESTIVAL SPANNING MUSIC, STYLE & ENTERTAINMENT
MTV has announced today that some of the hottest new acts to dominate today’s international music scene, including British singer-songwriter CHARLI XCX, DJ and producer OLIVER HELDENS and vocal powerhouse BECKY HILL will perform as part of MTV PUSH Helsinki,with Finnish rapper and producer REDRAMA completing the MTV PUSH line-up. MTV PUSH Helsinki will take place on Thursday 11 September at Circus Nightclub.
The live show – in support of MTV’s global PUSH franchise to promote artists from the world of popular music - will feature at the centre of a 3 day pop culture festival. In partnership with the City of Helsinki, the festival will showcase the best of the Finnish capital’s effervescent music and cultural scene to international youth audiences through a number of curated events.
Hotly tipped as one of the biggest names to watch in 2014, UK sensation and former 2014 MTV PUSH artist CHARLI XCX is set to bring her unique electro-pop style to the Helsinki stage. Best known for her current summer smash “Boom Clap” which has taken the international charts by storm in the last month, peaking at #11 on the Billboard Hot 100, the pop starlet is also famed for penning Icona Pop's "I Love It" which became a breakthrough hit for the Swedish duo, as well as featuring on Iggy Azalea's platinum smash hit "Fancy" – which hit the #1 spot on the Billboard Top 100, before being being nominated for “Video of the Year”, Best Video”, “Best Pop Video” and “Best Female Video” at this year’s 2014 MTV VMAs. Confirmed to perform at this week’s ceremony and nominated in the category of “Artist to Watch” – with her forthcoming album “Sucker” set for release in October featuring brand new track “Break the Rules”- there’s little doubt from MTV that Charli XCX will set Helsinki alight with her unique style and sound.
Taking from the same pool of the industry’s biggest rising stars, MTV PUSH Helsinki will also feature a heart-pounding set from internationally acclaimed producer and DJ of the moment OLIVER HELDENS. The 19 year old dance phenomenon will bring his signature sound of deep house bass and progressive synth beats to the Circus stage, performing a slew of his electronic dance smashes including the 2013 remix of Martin Garrix’s “Animals” as well as the current international chart smash “Gecko (Overdrive)” featuring BECKY HILL.
Oliver Heldens said, “I’m excited to play my first Helsinki show and I’m especially looking forward to sharing the stage with Becky. She wrote and sang the vocals on my track Gecko which is still storming the charts all over the world. It’s going to be a special night!”
The smash hit female artist BECKY HILL – recognised internationally for her powerhouse vocals and having written hits including Helden’s #1 single “Gecko (Overdrive)”, Rudimental’s “Powerless” (taken from their #1 album “Home”) and Wilkinson’s “Afterglow” (which peaked at #8 on the UK Singles Chart and #1 on the UK Dance Chart in October 2013) - will continue to thrill music fans and keep energy levels soaring with a performance of her hotly anticipated, brand new solo material such as “Caution to the Wind” plus her debut single "Losing".
Becky Hill commented, “I’m really looking forward to playing MTV PUSH in Helsinki, it will be my first time in Finland and I can’t wait to finally meet Oliver Heldens after we had a Number 1 together!”
Completing the line-up and celebrating Helsinki’s thriving rap scene, MTV PUSH Helsinki will also feature a crowd pleasing performance from local Finnish rapper and producer REDRAMA. The rapper – who has achieved international recognition as one of the first Finnish rappers to perform in English - will perform a number of hits including his 2013 release "Clouds" (featuring A.J. McLean of Backstreet Boys fame) taken from his fourth studio album Reflection.
Redrama said, "I am honoured to be a part of this! I promise that my live band and I are in great shape and it will be an explosive, rhythmic non-genre extravaganza!"
Bruce Gillmer, EVP Talent & Music, MTV, Viacom International Media Networks said, “We’re thrilled to roll out the very first PUSH festival in beautiful Helsinki. Over the past 6 years, PUSH has become one of the most significant music platforms for new and developing talent and we couldn’t imagine a stronger line-up for this year’s inaugural event”.
The MTV PUSH event will be filmed and edited into a 30-minute TV special that will broadcast across MTV’s international channels. As part of the partnership, the City of Helsinki will be the official sponsor of MTV PUSH for 3 months between August and October 2014.
In addition to the MTV PUSH concert, the city will also host a number of complementary satellite events – spanning music, style and entertainment – featuring emerging talent and interactive workshops to highlight Helsinki’s rich and vibrant cultural offerings for residents and tourists alike. The festival will be produced by the City of Helsinki and co-curated by MTV.
Tickets for MTV PUSH Helsinki will be made available at 09:00am BST on Wednesday 27 August via Ticketmaster. Tickets will cost €5 plus €1.50 booking fee.
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