MMF releases third industry guide: How To Make The Most Of Streaming

22 April 2016 - Press release

Last month the MMF put together a handy guide to understanding your streaming royalty statement. It highlighted an ongoing need for increased transparency when it comes to showing artists and managers exactly what happens to streaming revenue from the initial payout of any given platform to an act's final pay packet

In short, there are various factors that can have an effect on your bottom line and it's important to understand them before chastising streaming as a format.

Of course, the reason why your streaming royalty cheque feels a little light from month to month may simply be because you aren't making the most of your streaming presence. As with sending your album to record shops or download stores, it's no good simply distributing your music and hoping people will stumble across it - you have to work hard to stand out in an increasingly competitive market.

And no two retail spaces can be approached in the same way. To find success on a streaming platform, you need a strategy that takes into consideration its mechanisms, quirks, audiences and opportunities.

Therefore, the MMF have asked a number of streaming experts from across the industry - as well as some of the platforms themselves - for their top tips on how to properly utilise this increasingly important route to market. They've also drawn together a number of case studies from their own membership including Stephen Tavener (East City Management), Eric Harle (D-E-F Management), Lyndon Stephens (CS Music Management) and Conrad Murray (SJM). Read the full Guide here.