Kobalt Releases Best Of David Gray

19 August 2016 - Press release

Kobalt Uses Big Data and Advanced Technology to Curate Weekly Playlist via Spotify

Kobalt Label Services (KLS), in conjunction with IHT Records, announced today they will release a brand new “Best of” collection for David Gray this October, alongside a brand new playlist format specially created for streaming services. With the groundbreaking, “Best of David Gray Weekly,” Kobalt is changing the “greatest hits” concept from the traditionally static snapshot to a dynamic format, automatically updated on a weekly basis offering listeners fresh and in-the-moment experiences. With this new project, Kobalt once again positions itself as a pioneer of data, technology and the digital streaming revolution by broadening creator opportunities and ensuring fans have the power to optimize their listening experience. 

Kobalt identified the most impactful way to use data and transform the conventional style of releasing a greatest hits album into a format that fits the digital streaming age. Using advanced proprietary software, Kobalt created, “Best of David Gray Weekly” (which will live on Spotify as a playlist) in a way that reflects how fans are listening to his music. 

Singer-songwriter, David Gray commented, “What we have on our hands with the “Best Of David Gray Weekly” is an ever-evolving ‘Best Of’ that is different every week, every month, every year, every decade. The more you stream a track, any David Gray song, the higher in the playlist it appears.” 

David Emery, VP Global Marketing Strategy, Kobalt Label Services said, "For an artist with such a great catalogue of massive hits like David Gray we wanted to take a step back and rethink what a Greatest Hits compilation should be in 2016. As we're a technology company as well as a music company, we have the power to sift through the massive amounts of data we receive every day from streaming services and utilise that to be able to create something innovative and exciting for his fans."

Chris Stoneman, Senior Account Manager, Spotify commented, "Spotify are thrilled to partner with Kobalt in helping artists use our data in new and original ways. In re-imagining the 'Best Of' album for the streaming age, they've provided a better experience for fans whilst creating opportunities for the artist."

David Gray has a worldwide label services agreement with Kobalt Label Services  that covers both his most recent album, Mutineers as well as his back catalogue including his breakout multi-platinum album, White Ladder. David Gray will be releasing a new “Best of David Gray”compilation on CD, Double CD and LP on October 14, 2016, featuring a selection of amazing tracks from across his extensive back catalogue as well as two brand new tracks. The LP includes some of his biggest tracks, including Babylon, Sail Away and This Year’s Love available on vinyl for the first time.To view the latest dynamic track listing, visit davidgray.com.