International Festival Forum 2017 launches

21 April 2017 - Press release

Industry-leading festival conference & showcase returns for 3rd edition

 

The third edition of the International Festival Forum (IFF) launches today, with many of the world’s leading booking agencies and festival associations signed up as partners.

The invitation-only event for booking agents and festivals sold out weeks in advance of both previous editions. The 2017 edition sees a slight increase in the number of passes available for festivals, bringing the total number of delegates to 600.

“We’re particularly excited to launch the third edition of the ultimate platform for buyers and sellers in the festival business,” says co-founder Ruud Berends. “We’re deliberately keeping the format intimate so invited delegates can do the best business and see great new bands, all at the perfect time of year.”

Agency Partners on IFF 2017 include CAA, Coda, WME Entertainment, Primary Talent, X-ray Touring, United Talent Agency, ITB, ATC Live and Pitch & Smith, most of which will showcase a selection of their best future festival headliners. Meanwhile, festival associations supporting IFF include Yourope, De Concert! and the International Jazz Festivals Orgnisation (IJFO).

Alex Bruford, managing director of London agency ATC Live says, "IFF has quickly become one of the most important dates in our calendar. The opportunity for festivals, promoters and agents to meet in such a targeted way is unparallelled, and artists that shine can expect a significant increase in demand for the following year’s festival season.”

IFF takes place across two London venues: Proud Camden and historic music venue Dingwalls, next door. The morning conference features unique panels and workshops, while the afternoon and evening is dedicated to agency showcases and networking. Full event information is online at www.iff.rocks.