FATdrop launches pro DJ account

07 October 2015 - Press release

Enables DJs to browse on the move and offline

FATdrop, the leading platform for promoting pre-release music, has launched a premium service that enables recipients to hear their promos offline and labels to use the platform for free.  

Accessed via a free app, the Pro DJ Account allows recipients to enjoy a fully syncable promo inbox, including playback and download functionality, even when their device is out of signal or offline. DJs with hectic schedules can now engage with new music at their convenience, and will no longer be dictated to by poor connectivity or lack of WiFi. This is expected to lead to improved engagement and in turn, more considered feedback on promos for labels.

Shaking Up The Business Of Music Promo Once More

The Pro DJ account costs users £3.99 per month, with the fee being used to fully subsidise the cost of labels servicing promos to any Pro DJ user - labels will be able to promote to them for free. At a time when labels of all stripes are under huge financial pressures, the move is an attempt to rebalance the ecosystem, reducing pressure on those labels - many of which operate as a labour of love - and allows DJs to offer greater support to the record business.

 The new app can also be used without a Pro DJ account, and enables users to enjoy all core FATdrop functionality via their smartphone or tablet, as opposed to an overpopulated email inbox or the constraints of a web browser.  This includes receiving new music alerts, options to preview and submit reactions as well as downloading high quality audio files to a nominated Dropbox folder. This alone is helping to improve the value exchange between DJs and labels. 

“Good promotion is all about relationships between labels and tastemakers, and FATdrop strives to strengthen those relationships. The new Pro DJ account opens up channels between both groups, with pro DJs getting the best possible user experience and our clients now able to promote to those DJs for free”, said Founder and Director, Alex Stacey.

“We work with labels and PR companies operating on increasingly tight budgets, as well as DJs and music journalists who rely on the up front music they receive,” Stacey continued,  “We hope this becomes a valuable development in the industry, and helps to maintain the creativity and diversity in music that drives us all.”