EE ANNOUNCES GLASTONBURY PARTNERSHIP

15 April 2014 - Press release

·         EE announced as official technology partner for Glastonbury Festival 2014

·         UK network to provide superfast 4G connectivity on site and create official Glastonbury app

·         EE introduces queue-busting phone charging solution – the EE Festival Power Bar -  to keep festival goers connected

EE will return this year as the official technology and communications partner to Glastonbury Festival 2014, which takes place from Wednesday 25 June to Sunday 29 June at Worthy Farm in Somerset. 

The UK’s most advanced digital communications company will deploy a bespoke 4G network on site, offer free phone charging for all and create the official Glastonbury 2014 app to keep revellers connected all weekend.

Glastonbury goers won’t want to miss a moment of this year’s impressive line-up – which will be revealed in full at the beginning of June. For the first time this year,  a new phone charging solution - the EE Festival Power Bar* - will be trialled on site alongside the traditional ‘EE Recharge Tent’, to help keep festival revellers’ phones charged whilst reducing queuing to a minimum.

The EE Festival Power Bar – a portable mobile phone charger – is available to purchase from today until June 9^th via the EE online shop and offers users unlimited charge throughout the weekend.  Those who buy a Festival Power Bar prior to the festival will be able to visit the dedicated EE Exchange Cabin on site and swap their official power bar charger, once it runs out of juice, for a fully charged one…as many times as they like during the weekend.

EE will also work with Glastonbury Festival to create the official Glastonbury app for 2014; building on the success of last year with a host of features including performance scheduling tools, an interactive map and social integration.  The app will be available for download in June with more information announced in due course.

Spencer McHugh, Brand Director at EE commented: “Last year we saw a huge increase in photo and video uploads on our network at Glastonbury as people shared their magical festival moments from across the site.  By providing superfast 4G at the Festival alongside the launch of our new charging solution, the EE Festival Power Bar, we will make sure all those at the UK’s best-loved festival can stay connected and share content more easily and quicker than ever before.”

As an official partner, EE will have some of the last remaining tickets for Glastonbury which will be available to win in the lead up to the festival via EE channels. For the latest news and updates go to EE.co.uk/Glastonbury.