DEEZER ANNOUNCES PICK OF UK&I BREAKTHROUGH ARTISTS FOR 2017 WITH LAUNCH OF DEEZER NEXT PROGRAMME

16 January 2017 - Press release

Deezer, the global music streaming platform, today announces its brand-new initiative to support upcoming artists throughout the year. Named Deezer Next, this is a definitive list of  12 home-grown artists that Deezer will be championing throughout the year. The programme will also give music fans the inside track on who to listen out for across a range of genres in 2017.
 
Featuring an eclectic mix of talented brand new artists, based on their passion and potential,  Rag’n’Bone Man and Lady Leshurr, are some of the more established acts already making waves on the global music scene featured on Deezer Next.
 
Newcomers Anne-Marie, Barns Courtney, Jay Prince, Maggie Rogers, Pumarosa, Raye, Ray Blk, The Academic, The Amazons and Tom Misch all make up the 12 selected artists from UK& Ireland. Rag’n’ Bone Man and Anne-Marie have also been chosen as two out of three acts who be supported at a global level by the Deezer Next programme.
 
The newly created programme, aimed at identifying and championing emerging talent, will see the music streaming service work directly with the artists, record labels and managers to cultivate and develop their profile. Outside of the UK&Ireland, Deezer will also be selecting artists in US, France, Latin America and Germany to take part in the programme and will help develop their profile through playlisting and the creation of individual content and campaigns with editorial and marketing support across all channels, including video, podcast, social and/or interactive. To further demonstrate Deezer’s commitment, music from one of the global priority artists will feature in an upcoming Deezer TV advertising campaign.
 
Sulinna Ong, Vice President, Artist Marketing, Deezer said: "One of the biggest challenges in the music industry is developing and breaking new artists but, as streaming is becoming the preferred choice for music fans, we now have an exciting and meaningful way of introducing and developing emerging artists on a global scale. Deezer is committed to supporting emerging artists and being an important part of the journey in developing artist careers.”

“It’s so amazing and such a lovely start to the year to be considered as one of the top three global emerging artists by Deezer”, said Anne-Marie. This is echoed by Rag’n’Bone Man who commented, “Cheers Deezer for making me one of your Global Priorities. Pretty massive!”