CI Partners With Data Specialists Entertainment Intelligence

24 April 2017 - Press release

CI (Consolidated Independent), the market-leading digital platform for independent record labels and distributors, has announced a strategic alliance with the data specialists Entertainment Intelligence.

Entertainment Intelligence (Ei) will become a preferred partner of CI, with both companies working closely together so that CI's clients will be able to easily use Entertainment Intelligence for sales and usage data analysis if desired, with the latter's services tied closely to CI's best-in-class infrastructure and technology.

Kieron Faller, General Manager of CI, says:  "Entertainment Intelligence provides analytics from sales and usage information provided by music services that are highly relevant and valuable to rights holders. By ensuring their service can seamlessly access the data our clients have placed in the CI platform we are able to offer our rights holder clients easy access to Ei’s analytics tools, matching sales report data with their definitive catalogue metadata.”

Erik Gilbert, director at Entertainment Intelligence, says “ We’re thrilled to be working with such a well-regarded partner to the independent sector. CI has enviable strength in both their technology and their blue-chip independent client base, and by wrapping our analytics services closely with them we are able to offer business intelligence that adds true value to labels and rights owners.”