Cherry Red Records Extends Stadium Sponsorship

25 September 2014 - Press release

- Marks Sixth Season Sponsoring AFC Wimbledon’s Home Ground

- Part of a Wider Involvement in Football Sponsorship

- Also Sponsoring Cricketer Simon Kerrigan

Continuing its long-term support of the beautiful game, Cherry Red Records has extended its sponsorship of the ‘Cherry Red Records Stadium’, home of League Two club AFC Wimbledon. 

This marks the label’s sixth season sponsoring the stadium, with the relationship between Cherry Red and AFC Wimbledon going back over 13 years to the club’s formation.

It’s part of a wider involvement in football that also sees Cherry Red sponsoring the ‘Cherry Red Records Combined Counties League’ and the ‘Cherry Red Middlesex Counties League’ – both of which are in the Non-League Pyramid System. In addition, the company lends further sponsor support to the non-league listing publication ‘Football Traveller’ and various minor cup competitions. 

Outside of football, Cherry Red has agreed sponsorship of cricketer Simon Kerrigan’s cricket bat. Currently playing for Lancashire County Cricket Club, spin bowler Kerrigan is also a promising young England player. 

Said Cherry Red Chairman Iain McNay:  “Everyone at Cherry Red loves music and football. It is pretty much a prerequisite for employment. We really enjoy supporting football at the lower levels and helping to put something back into the game. AFC Wimbledon is a fan-owned club and holds a special place in our hearts.”

Maintaining its reputation for bringing musical gems to fans, Cherry Red recently announced plans to reissue Kylie Minogue’s first four albums in partnership with Pete Waterman Limited (PWL). Cherry Red has also completed a spate of new signings including Sarah Cracknell, Todd Rundgren, Claudia Brücken, and Bettye LaVette, alongside catalogue deals with Bucks Music Group/Onward Music and Manticore Records.