BPI ANNOUNCES 12 FREE DIGITAL TRAINING DAYS FOR MEMBERS
27 July 2015 - Press releaseBPI is to hold 12 free training sessions for members on digital marketing, monetising YouTube and understanding metadata. The sessions will be hosted in partnerships with Music Ally and Metable and will take place between September and November 2015 at BPI's Westminster HQ.
Chris Tams, Director of Independent Membership, said,
"We're delighted to be able to offer more free training courses to our members and hope that they will take advantage of these opportunities to learn from the experts. A fundamental role of a trade body is to educate and help its members navigate changes in the market and it's our aim at BPI to continue to provide such support to our companies free of charge."
Digital Marketing
Hosted by Music Ally, this workshop will cover all major areas of Digital Marketing and Online Presence. It will explore the optimisation of all major online platforms, how to use paid advertising on Adwords, Facebook and Twitter, Email Marketing, and the ins and outs of YouTube. Case studies will provide examples of how to make the most of both new tools and well-established platforms.
Hosted by Music Ally, this workshop will cover all major areas of Digital Marketing and Online Presence. It will explore the optimisation of all major online platforms, how to use paid advertising on Adwords, Facebook and Twitter, Email Marketing, and the ins and outs of YouTube. Case studies will provide examples of how to make the most of both new tools and well-established platforms.
- September 21st – Digital Marketing – 9.30am – 5.00pm
- September 30th – Digital Marketing – 9.30am – 5.00pm
- October 12th – Digital Marketing – 9.30am – 5.00pm
- November 16th- Digital Marketing – 9.30am – 5.00pm
- November 30th - Digital Marketing – 9.30am – 5.00pm
- November 23rd- Digital Marketing – 9.30am – 5.00pm
YouTube Training
YouTube is growing in importance for both discovery and exposure but also as an increasing income stream. This session will cover the most important aspects of YouTube, from setting up a profile to using advanced channel settings and video editing tools. It will also look at how to best monetise videos and as well as the impact of Multi-Channel Networks (MCNs) in this space. The course will be rounded off with a session on how to best set up adverts on the platform. Held by Music Ally this concise workshop will give attendees the knowledge to maximise their imprint and revenue on YouTube.
YouTube is growing in importance for both discovery and exposure but also as an increasing income stream. This session will cover the most important aspects of YouTube, from setting up a profile to using advanced channel settings and video editing tools. It will also look at how to best monetise videos and as well as the impact of Multi-Channel Networks (MCNs) in this space. The course will be rounded off with a session on how to best set up adverts on the platform. Held by Music Ally this concise workshop will give attendees the knowledge to maximise their imprint and revenue on YouTube.
- September 28th - YouTube – 2pm – 5pm
- October 8th – YouTube – 2pm – 5pm
- November 5th – YouTube – 2pm – 5pm
- November 26th – YouTube – 2pm – 5pm
Music Metadata Training
The Music Metadata Training Day is designed to provide a solid foundation in managing metadata and digital assets. The session will start with the basics of how to structure a title, artists and genres, and ensure releases are properly displayed at stores, and will move through to look at how the industry is changing and what you can do to stay ahead of the curve. The course is aimed at everyone from the metadata novice through to label managers who need to keep abreast of the changes in catalogue management practices. Hosted by Metable this a must attend session for of those who work day to day with digital repertoire.
The Music Metadata Training Day is designed to provide a solid foundation in managing metadata and digital assets. The session will start with the basics of how to structure a title, artists and genres, and ensure releases are properly displayed at stores, and will move through to look at how the industry is changing and what you can do to stay ahead of the curve. The course is aimed at everyone from the metadata novice through to label managers who need to keep abreast of the changes in catalogue management practices. Hosted by Metable this a must attend session for of those who work day to day with digital repertoire.
- October 28th – Metadata Training Course – 2pm – 5pm
- November 19th – Metadata Training Course – 2pm – 5.pm
To register for one or more sessions, contact Chris.Tams@bpi.co.uk
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