Believe Digital Becomes The First Major Distributor To Join AFEM

29 September 2014 - Press release

Believe Digital is pleased to announce it has joined the Association For Electronic Music (AFEM) in order to support its electronic music partners and to ensure their voice is heard. With an expanding catalogue of electronic music, Believe becomes the first major distributor to join the association whilst at the same time arrange exclusive discounts for distributed labels wishing to join AFEM directly.

Representing the common interests of individuals and companies across the electronic dance music business, the not-for-profit trade association aims to strengthen the genre by identifying key issues and providing one-voice to address them. The association tackles a wide ranging agenda, including royalty payments, data, health and safety, codes of practice and the damaging effects of piracy. Believe will endeavour to support the trade body on key issues across the board, with an initial concentrated effort to bring anti-piracy closer to its labels.

Association for Electronic Music Chief Executive Mark Lawrence commented: "I am thrilled that Believe Digital has joined the Association for Electronic Music. With a global reach and an absolute dedication to ensuring a thriving ecosystem for electronic music, our two organisations share many values and many views on how to solve the challenges facing our genre. I am thrilled to welcome them on board and to be able to provide such a tremendous offer for Believe’s clients.”

AFEM has an established partnership with UK leading music anti-piracy service AudioLock, who offer unrivalled protection for rights-holders’ music online. Through AFEM, Believe’s labels can benefit from a heavy discount on AudioLock’s high priority anti-piracy protection. A whole range of complimentary services will be easily assessable through an integrated delivery system via Believe’s client-facing content management system, Believe Backstage.

Lee Morrison, General Manager UK & SVP Rights Management Believe Group said of the partnership: “It's great to be the first of the big distributors to support and join AFEM, with myself having such a long relationship with electronic music I understand the need for a collective approach in addressing the problems the genre faces. Piracy is obviously a key area we need to work on and the integration of Believe's technology with AudioLock will make tackling this much easier. I look forward to working with AFEM and the other members in addressing the crucial issues they work on.”

AudioLock’s service provides continuous online scanning with automated DMCA takedowns, including removal of infringing results from Google and other social media platforms, as well as watermarked promo delivery.

AudioLock Partner and Director Tristan Hunt stated: "We are delighted to be collaborating with Believe in a partnership which will help our many shared clients save both time and money. The integration offers such clients a below-market-rate discount on AudioLock's leading anti-piracy technology and means they only need to upload their tracks to Believe in order for them to be protected, making the secure distribution of their music simple."