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UNIVERSAL MUSIC RELEASE THE ULTIMATE 10 CD B.B.KING BOX SET IN PARTNERSHIP WITH PLEDGEMUSIC

03 Aug 2012

London, August 3rd 2012 – PledgeMusic, the international direct-to-fan music company, has announced the launch of a major new Pledge campaign featuring Blues legend BB King.

Working in partnership with Universal Strategic Marketing the campaign will see the release of “Ladies and Gentleman ….Mr .B.B King,” the first definitive, career-spanning box set from the legendary King of the Blues

The full box set package comprises 10 CDs as follows:

• Two CDs chronicling his early years on Bullet, Modern/RPM and Kent/Crown Records:

• All 4 Bullet Recordings from 1949 • 27 RPM/Modern singles, spanning 1950-1957 • 19 Kent/Crown singles and album tracks, spanning 1958-1971

• Eight CDs chronicling his recording achievements on ABC-Paramount, ABC Bluesway, ABC, ABC/Impulse, MCA and Geffen Records, as well as high profile collaborations.

• 80 recordings chronicling his ABC Years (1962-1978) • 64 recordings chronicling his MCA and Geffen Years (1979 – 2012)

By pre-ordering or ‘pledging’ for their copy of “Ladies and Gentleman ….Mr .B.B King,” fans are guaranteed to get their copy before anybody else and as the campaign progresses they will also have access to a wide range of exclusive offers and premium items.

All Pledgers will also receive a special digital download of rare music as an added incentive as well as access to a special Pledgers-only updates page featuring exclusive content, news and updates.

Riley B. King - better known as B.B. King was born September 16, 1925, on a plantation in Itta Bena, Mississippi, near Indianola. For more than half a century he has defined the blues for a worldwide audience. Since he started recording in the 1940s he has released over fifty albums, many of them classics.

Over the years, B.B. King has developed one of the world's most identifiable guitar styles. His ‘every-note-counts’ style of phrasing has been a model for thousands of players including, among others : Jimi Hendrix, Keith Richards, Ronnie Woods, The Edge, Eric Clapton, Peter Green, Jimmy Page, Slash George Harrison and Jeff Beck.

B.B.King continues to tour extensively, averaging over 250 concerts per year around the world. This year, as well as touring extensively in the US, he will be playing in the Lebanon, France, Belgium, Italy, Switzerland Germany and Brazil.

The “Ladies and Gentlemen…Mr B.B. King” campaign will run exclusively through Pledge Music until September 24th, at which point it will be released through traditional retail channels.

This is a worldwide campaign, available to everyone, everywhere.

http://www.pledgemusic.com/projects/bbking

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