email address	password
Forgot password? \| Help & Info

Record of the Day

DEEZER APPOINTS NEW INTERNATIONAL PR DIRECTOR

27 Jun 2012

Leading music streaming company Deezer is continuing its global expansion by appointing Julie Harari-West as Director of International PR.
She will be tasked with communicating the Deezer brand globally, delivering innovative international campaigns and managing a network of agencies across several key territories.
Laurent Billion, Chief International Officer for Deezer said: “Julie has joined our senior team in this new role created to help us build our brand worldwide as we continue to expand globally. Deezer is the leading music streaming service in France and with Julie’s help we will look to replicate this success around the world.”
Harari-West comes from global PR firm Weber Shandwick where she was Associate Director of their Consumer division, advising brands on the development of communications strategies and partnerships with artists and labels. During this time she was a key advisor in launch strategies for digital music streaming services WE7 and Rdio.
At Weber she also led multi-territory accounts ExxonMobil and MasterCard with a focus on the amplification of sponsorships (Vodafone Mercedes McLaren, BRITs and The BigLunch) and pan-regional campaign development. Her Mobil 1 Car Swap event was recently shortlisted for a 2012 Sabre Award (Multinational Category).
Harari-West brings with her several years’ experience working for the music industry during her tenure as Senior Communications Advisor for the global record industry trade association IFPI. It was there that she published the first annual industry IFPI Digital Music Report and launched public awareness initiatives around the benefits of newlegitimate digital business models, including pan-industry music alliance Pro-music.org and the multi-territory Childnet guide for parents and teachers.
Harari-West said: “I cannot think of a more exciting time to be joining a more exciting company. More and more people are discovering new ways of listening to music and realising how easy it is to stream their entire music library from their computers, home speakers or smartphones. But there are many more who have yet to be introduced to our product offering and vision. Deezer is more than a web-based music distribution service providing access to millions of tracks on and offline; it’s a quality, continuously innovative product which aims to help its subscribers discover new tunes and artists through recommendation and sharing.”
She will be joining an expanding international team as French-founded company Deezer pursues its rapid growth strategy, having launched in an additional 87 territories in the last year with several more in the pipeline in the months to come.

Record of the Day