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Record of the Day

NOW THAT’S WHAT I CALL AN APP: NOISE INC. BUILDS NOW IPHONE APP FOR EMI MUSIC

14 Mar 2012

In its latest app release, today digital development company Noise Inc. reported that its newest app created for EMI’s NOW brand of music is giving thousands of iPhone owners access to the whole NOW music archive.

The NOW app, available for free from the iPhone App Store, has quickly become EMI’s most popular music app, with more than 10,000 downloads in one week. The NOW app lets you check out the full tracklist for every numbered NOW album ever released, and allows you to preview, rate, comment and buy any track from the archive. The app includes the first NOW 1 album that released in 1983, and offers music up to the most current NOW 80 album release. A Top 20 playlist is also offered based on the most commented and top rated tracks selected by users. The app features include:

· Pick a favourite track, comment on it, and share it with your friends.
· Create your dream NOW playlist and share it on Facebook, rate and share your favourite friends playlists, with the playlist showing the most comments and likes appearing in the top playlist chart for the entire community to see.
· Search the archive for your favourite track or artist to see how many NOW albums they feature on, with the option to create a playlist based around that artist or track and share with your friends.
· Watch every numbered NOW TV ad in the app, and if you have Spotify you are just one click away from listening to every NOW playlist on your mobile.

Kim De Ruiter, Partner with Noise Inc., said: “We loved the challenge of bringing a retro-classic brand like NOW bang up to date with a new app, offering a variety of engaging features and social networking options.”

Alex McCloy, NOW Music Digital Marketing Manager, said: “The constant success of the NOW brand and the rapid growth of smartphones in recent years led us to team up with Noise Inc to develop a new and unique offering to the NOW consumer. We wanted to develop a product that would help extend the brand into the rapidly growing app space providing our consumers with a platform to engage time and time again with the ever growing NOW catalogue.

Noise helped us to really tap into the potential social elements around the brand in the app, as well as to help develop the perfect mobile destination for any NOW fan. We look forward to working with them on Future NOW products in the digital space.”

Record of the Day