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Record of the Day

IMS Publishes First Annual Electronic Music Report

26 Jul 2010

“Electronic Music: A Business Report” by Kevin Watson for IMS available to download from. www.internationalmusicsummit.com

The Ibiza International Music Summit (IMS) today announced the publication of its first annual business report on the electronic music market.

The report was commissioned by the IMS and presented exclusively to delegates by Kevin Watson at the opening of IMS 2010 in May. It contains up-to-date statistics, analysis and insight on the key elements of the global electronic music industry, providing individuals and organisations from all areas of electronic music with a global end-to-end view of the industry.

It is the first time a report such as this has been made available on the electronic music industry. The publication supports the IMS in its wider mission to supply those working in the industry with a backbone of reliable business resources: an initiative which has included the establishment of an ambitious working group to develop an accurate and authoritative new DJ-related popularity index (planned for launch in 2010).

The IMS aims to be the most business-focussed and intelligent event in the electronic music calendar and has been called 'the TED of electronic conferences' in relation to the new ideas event which has just taken place in Oxford, England.

The report’s author, Kevin Watson, has drawn on a range of sources including official sales figures from the BPI and its international equivalents, data from social networking sites and chart companies, census data and trade and consumer press.

In the current climate of dance music taking over America, IMS compares Google search popularity, with DJs such as David Guetta and Tiësto not far behind major R’n’B and pop acts like Lady Gaga and the Black Eyed Peas, and ahead of the Kings of Leon. Both DJs have more Facebook followers than the Black Eyed Peas.

Ben Turner, co-founder of IMS said, "The IMS mission statement from year one was 'Back To Business' and its amazing to see what has happened to our industry in the last 12 months. It is clear with all the conversations people in the electronic world are having with brands, media companies, mainstream labels and investors, that there is a hunger to be associated with this genre. Yet when it comes to facts and figures, our industry tends to undersell itself.

This report is the start of an investment from the IMS side in providing some real data and whilst it falls short of being in anyway comprehensive, it is a starting point, the first step in finally explaining to the wider industry quite how popular this scene really is."

Record of the Day